What is TikTok Creator Marketplace & Should You Join?

TikTok is not only growing larger, but it’s also rapidly becoming the top platform for marketers and brands. 

Many Creators are making money from the platform by joining its amazing feature, TikTok Creator Marketplace. It is a centralized location that allows brands and businesses to market their products by collaborating with creators.

Now, the real challenge is figuring out how to join it and effectively promote your brand or product. Sound about right?

That’s exactly why we’ve put this blog together. Here’s what we’ll cover:

• What the TikTok Creator Marketplace is

• Why it’s worth using for your brand

• How to find the right creators for your business

So without any further ado, let's get straight into it. 

What Is TikTok Creator Marketplace?

The TikTok creator Marketplace is a platform that combines business with TikTok creators for branded content collaborations. It’s a tool that helps brands find, connect with, and work with creators whose content fits their marketing goals.

Think of it as a matchmaking service for influencer marketing on TikTok.With the help of the TikTok marketplace, brands and influencers can seek partnership opportunities from payment to discovery, everything remaining on a single platform.

Who Can Join the TikTok Creator Marketplace?

Before joining, creators need to apply, and TikTok will review the application and send back a result.

If someone isn’t accepted right away, no worries, they can try again after 30 days.

Here’s what a creator needs to be eligible:

• 100K+ followers

• At least 3 videos posted in the last 28 days

• 18 years or older

• At least 100K video likes in the past 28 days

These criteria help TikTok make sure creators are active, engaging, and ready to partner with brands. 

How does the TikTok creator marketplace work?

The working procedure of the TikTok marketplace is slightly different whether you’re a creator or influencer, and it also depends on certain factors described below:

Step 1: Go to TikTok One and create your Creator Marketplace account. If you already use TikTok Ads Manager, you can join from there too.

Step 2: Browse creators based on their location, content type, views, reach, or follower count.

Step 3: Found someone you like? Click “Add to list” to save your favorite creators in one place.

Step 4: Click “Create campaign” and fill in the details like your brand name, what you’re promoting, your industry, and a name for your campaign.

Step 5: Message your chosen creators using a template or your own message. Be sure to include everything they need to know, as there’s no chat option on the platform.

Step 6: Once your content is approved and goes live, you can track results and handle payments all within the platform.

Benefits of Using TikTok Creator Marketplace

The TikTok Creator Marketplace offers some great advantages for small and medium-sized businesses:

Benefit #1: Easily Find the Right Creators

Finding the right Tiktok influencer can be tough. But the TikTok Creator Marketplace makes it much easier. You can search for creators based on:

• Your marketing goals

• Budget

• Location

• Target audience

• Brand style and voice

This helps you work with creators who understand your brand and connect well with your audience. In return, you get better content, more TikTok followers, and higher brand awareness.

Benefit #2: Get Real Data Before You Collaborate

Think of it like trying on clothes before you buy them, like you just want to make sure they fit you perfectly. TikTok creator marketplace lets you check a creator’s:

• Engagement rate

• Audience demographics

• Performance trends

So you can see if they’re the right fit for your campaign before reaching out. This ensures you're not just partnering with someone popular, but someone who can deliver results and help grow your TikTok account, too.

Benefit #3: Built-in Campaign Analytics

Once your content is live, the TikTok Creator Marketplace gives you access to key performance metrics like:

• Post reach

• Engagement rate

• Comments per post

• Hashtag performance

• Best time to post

This helps you understand what’s working and where you can improve, all in one place.

Does TikTok Creator Marketplace Affect TikTok Views?

Many creators wonder if joining the TikTok Creator Marketplace will boost their TikTok views. The truth is, being part of the marketplace doesn’t directly increase your views. TikTok’s algorithm mostly looks at content quality and how people engage with your videos.

However, the Creator Marketplace can indirectly help you get more TikTok views in a few ways:

• When a brand shares your sponsored video, it reaches their audience too. This means more people might see your content and follow you.

• Sponsored videos often push creators to make higher-quality content, which the TikTok algorithm tends to favor.

• Brands usually want you to use trending sounds or formats in sponsored content, and jumping on these trends can help you get more TikTok views.

Reaching this point, the main benefit of joining the TikTok Creator Marketplace is working with brands and earning money. But as a bonus, it might also help grow your TikTok views over time.

Summary

Summing up, the TikTok Creator marketplace is a Great feature of the TikTok platform in 2025. Influencer marketing is growing, and with that, TikTok creators can see a prominent future in it.

To fully utilize this opportunity, brands and creators must adopt smarter, more streamlined partnership models, developing efficient ways to collaborate and maximize impact. 

By embracing the workflow of TikTok Creator Marketplace, transparent communication, and platform tools, both parties can build long-term, mutually beneficial relationships in the evolving digital marketing landscape.