Best Time to Post on TikTok with Complete Breakdown

TikTok, one of the most popular social media platforms, is used for multiple reasons. Some users have the intention of bringing bloom in marketing tactics. At the same time, other TikTokers use it to grow their personal brand, be an influencer, and whatnot! 

Whatever the intent of using TikTok, there are always common ways to grow a TikTok profile. In this regard, the best time to post on TikTok really matters. And that is what we will discuss in this blog. What is covered in this blog? Let's check it out. 

Importance of Learning About Best Time to Post on TikTok 

With a change in algorithms, posts are getting a different intensity of reach and visibility. That is why specific parameters are required to understand to reactivate the same level of reach and visibility to the audience. Also, it is true if marketers or you as a TikTok user will post content at the right time, benefits will increase, and that is where the importance of "finding the best time to post on TikTok" lies. 

Moving on to the advantages, you will notice increased productivity and fewer reasons to excuse for not getting reached. So, to ensure you are getting all the benefits of using TikTok appropriately, it is a must to believe in the notion of "posting videos, pictures, etc., at the best time." 

First, the problem of not getting reach and visibility reduces considerably. This means your content on the profile starts getting views, likes, and everything you dreamt of happening once more in your life. Not just that, but it gives an edge to leads. Yet, another problem of needing more information and potential clients is reduced significantly.

If and when your content is seen regularly, which happens only after posting content regularly, the third issue is solved. What is the third issue? Well, it is about knowing the right to post content. Several third-party applications help in learning analytics. Some of them are also handled and taken care of by the in-built features of TikTok. This way, three problems are solved in a jiffy! 

Furthermore, the detailed timings mentioned below will help you figure out the best time to post on TikTok. So, don't worry if you don't want to install a third-party application to know the metrics. 

Fun Fact: TikTok is meant for teenagers and young adults. It could be a more serious platform. Your posts will do great if you are passionate, determined, and focused on knowing the basics (like when to post on TikTok, etc.). 

 How to Get More Likes on TikTok Posts? 

Why would you want to know the right time to post on TikTok? There is a reason for it, right? And the reason is clear: to get more leads, followers, comments, views, and overall best engagement rate. Knowing how to hit the best slot to get the most engagement for all the right or, instead, the best turnovers are beyond excellent! 

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Keeping that in mind, you must know what to post and when to post. Following are the best ways to ensure more likes, views, etc. 

Understanding the Effect of 1 Second in 1 Minute Video 

TikTok is all about visual content. Unlike Instagram, it is way faster in terms of algorithms. So, if you know how to hook viewers' attention. You know, half of the job is to get more views and other engagement. However, underestimating the power of posting at the right time will surely be a bad call. That's why it is mandatory to play wisely until you hit the benchmark. 

Hashtags Do Real Magic 

Using appropriate hashtags is the second way to deal with a dull or about-to-die TikTok profile. Yes, not those which are coming only from the heart. Hashtag research, its impact, the number of users, and the trending ones all matter a lot! So, pay attention to its importance. Also, know that using a hashtag in the posts published at the right time attracts more audience. Hence, more engagement rate. 

Audio in Videos are Game Changers 

Seeing a video without audio is quite dull. Along with the core reason for not posting TikTok posts at the best time, this could be the solid reason for not getting enough engagement on TikTok posts. So, incorporating audio in the video can bring in many more viewers, comments, etc. Besides that, people use audio in the form of famous movie dialog or songs for perfect "stitching" to pair it with other videos. 

 Use of Enticing and Captivating Captions 

The first thing noticed in a video is the caption. If and when you use it accurately, it invites more viewers. That becomes the source of better leads, engagement rates, and conversions in the long run. However, if you are sure the caption is more or less than a "jaw-dropping" one, know that your video is going to make the best graph in terms of visibility and reach. 

 Considerations to Make Before Posting on TikTok in 2023 & Beyond

Besides these factors, there are important considerations before posting content on TikTok this year and next. 

Understanding the Importance of Days and Times 

Understanding TikTok can become daunting. But the good thing is that if you know how it works and the different variations of reaching the maximum number of people, it becomes easier to meet milestones. 

For instance, in some countries, 5 AM on Mondays is the best time to post on TikTok. Ask why. The answer is simple: Japan's audience wakes up early, uses TikTok, and then goes to work. It is not for professionals, though. Mostly, teenagers, college, and university students use TikTok at such hours. 

Likewise, on Tuesdays and Wednesdays, professionals confirm meetings on zoom and other virtual meeting applications in the afternoons. That's why they tend to check TikTok in the afternoon. But when it comes to checking phones on weekends, research reveals people don't use their phones early morning or afternoons. They check it late at night. 

 Vitality of Taking Breaks During Workdays 

This is another point to understand and acknowledge. People, usually the ones you target for reach and engagement for all the valid reasons, tend to use TikTok on breaks at work. Lunchtime is mostly and usually the time when people use TikTok. So, posting content on TikTok between 1 PM and 3 PM works like a charm during the weekdays, which start on Mondays and end on Fridays. 

 Taking Note of Different Time Zones 

This is an essential point to discuss. Knowing the targeted audience makes it easy to see the difference in the time zone. For example, if you live in the eastern side of the world but your targeted audience is in the western part of the globe. What do you think should be done? Will you post in your time zone, which is 12 hours behind the clock? The answer is: NO! You will not. Instead, you will post content in the targeted country's time zone. 

For that, you either have to post it manually and go through a different kind of effort (waking up and then posting, etc.) or use a third-party application or website that will post on your behalf. Either way, publishing in different time zones will help you increase engagement. 

Details of Posting on TikTok: Week in a Glance 

Now that you know the basics, let's focus on the main topic: what is the best time to post on TikTok.

Here, below you will see different days. It will suggest the best time to post. However, you must read till the end. It will allow you to know about industries. 

Best Time to Post on Monday 

Mondays, the start of a week, is considered "the most important and busy day of the week." But TikTokers need to check on trends, reels, etc. That's why it is said that the following hours are the best time to post on TikTok.

  • 6 AM

  • 11 AM

  • 12 PM

  • 1 PM

Best Time to Post on Tuesday 

However, the second day of the week, "Tuesday," is slow, and the following hours are considered best for posting content on TikTok. 

  • 4 AM

  • 8 AM 

  • 9 AM 

Best Time to Post on Wednesday 

The mid-week is meant for the busiest day to attract engagement from the audience. Make sure you post content at the following time of the day.

  • 7 AM

  • 8 AM 

  • 9 AM

  • 10 AM 

  • 11 AM 

Best Time to Post on Thursday 

Thursday is said to be the best engagement rate in the following hours. 

  • 7 AM

  • 8 AM

  • 11 AM

  • 12 PM 

  • 1 PM

Best Time to Post on Friday 

What is the best time to post on TikTok on Friday? Studies and research reveal that posting content at the following times is the best. 

  • 1 PM 

  • 2 PM 

  • 3 PM 

  • 4 PM

Best Time to Post on Saturday

Saturdays are usually laid back, and TikTok users use the app at the following times.

  • 9 AM

  • 10 AM

  • 7 PM

Best Time to Post on Sunday 

Last but not least, Sundays are usually best for posting new content in the following times. 

  • 7 AM

  • 6 PM 

  • 7 PM 

  • 8 PM

Summary of Best Time to Post on TikTok 

  • The best time to post on TikTok on Monday is 10 PM 

  • The best time to post on TikTok on Tuesday is 9 AM

  • The best time to post on TikTok on Wednesday is 7 AM

  • The best time to post on TikTok on Thursday is 12 AM

  • The best time to post on TikTok on Friday is 5 AM

  • The best time to post on TikTok on Saturday are 11 AM and 7 PM

  • The best time to post on TikTok on Sunday are 11 AM and 7 PM 

 Industry-Based Best Time to Post on TikTok

Every industry has the best time of its own to post on TikTok. Let's take a quick sneak peek at it so you can know the perfect time to post with another perspective.

E-Commerce Best Hour to Post Content on TikTok

If you have an e-com audience, post videos, reels, images, etc., between 11 AM and 1 PM. For them, you don't need to post every day. It is only for Saturdays. However, you can engage in the comments section and keep a buzz without posting daily. But please remember that you need more than Mondays to engage in something. Likewise, Wednesdays do justice to connect and engage with your audience.


Posting on TikTok for NGOs (non-profit organizations) is best at 3 PM and 9 PM on Tuesdays. You can enjoy other days in interactions at 12 noon and 5 in the evening, any day of the week. Please keep in mind that working on posts will be beneficial. But posting TikTok content on Saturdays will surely not help.

Education and Academia

If your audience is based in the educational industry, you will see unseen benefits on Mondays at 8 AM. Students, professors, teachers, and all associated with the education industry check TikTok before going to school, college, university, etc. However, you should refrain from posting on Sundays.

Last Words: The Best Time to Post on TikTok

As we know TikTok has tons of users and it becomes difficult to approach all of them. It is always easier to know a targeted audience to ensure reach and visibility for maximum engagement rate. Targeted audience gives you an edge to grow by posting on the best time according to the industry and country. 

Generally, 9 in the morning on Tuesdays, midnight on Thursdays, and 5 in the evening on Fridays work best globally. But that is not it, you have to have a perfect picture of the success point to know what exactly needs done. For that, you can opt for funny and creative content.

Frequently Asked Queries 

Why does it matter to post at the right time on TikTok?

If you want to scale up on TikTok, it is mandatory to post at the right time. It is because TikTok has a different sort of algorithm as compared to other social media platforms. So, yes! If you want to get maximum views on content, publishing on time really helps.

Can I post more than one time in a day?

Yeah, by all means you can post more than once in a day. But if you make sure about the most beneficial time to post, it will give more reasons to post once, twice, or even thrice in a day. According to marketers, TikTok serves best to those who publish content more than once.

What is the worst time to post content on TikTok?

Answer: there is always “worst time to post on TikTok” which we hardly talk about.

Mondays: 11 in the morning till 9 at night.

Tuesdays: 11 in the morning till 12 noon.

Wednesdays: 9 in the morning to 10 at night.

Thursdays: 1 in the noon till 6 in the evening.

Fridays: 4 in the afternoon till 4 in the morning.

Saturdays: 12 in the noon till 6 in the evening.

Sundays: 5 in the evening till 6 in the morning.

PS: please keep in mind that these timings are for the EST which is Eastern Standard Time. You should alter these timings in accordance to your targeted audience and the country.