How to Leverage TikTok's Trending Sounds and Hashtags

How to Leverage TikTok's Trending Sounds and Hashtags

One of the most successful aspects of TikTok is its ability to adapt to viral trends and challenges. Its algorithm offers unparalleled organic reach and visibility as compared to any other social networking platform. TikTok is capable of making you a viral sensation overnight, bestowing you immense fame. 

Videos apart, even some sounds can gain popularity in a short period. So many creators have leveraged trending sounds to pave their way to going viral on TikTok. You can do it too. This post will teach you all the practical tips and tricks to boost your organic reach by using trending sounds and hashtags in your videos. Let’s dive straight into the subject matter!

Using Trending Audio and Hashtags As A Means to Grow on TikTok

New trends are born on TikTok every day, encouraging people to jump on the bandwagon and partake in them. Some creators get lucky enough to use viral TikTok sounds to enhance their TikTok followers and become famous. You could be one of the lucky ones too if you use the right strategies. Don’t worry, we are here to help you figure it out.

Using Trending Audio and Hashtags As A Means to Grow on TikTok

Below are several ways you can use trending hashtags and audio to grow your presence on TikTok. 

Identifying Trends

The first step to going viral is identifying the top trending hashtags on TikTok. Go to your Discover tab to discover the latest trends, sounds, hashtags, challenges, and new creators. Watch content from popular TikTokers and observe what’s getting more engagement in general. What hashtags are they using? Is there a specific format, pattern, or type of content being followed by the users? Look for sounds that have been used in many videos and check if they are the right fit for you. 

Choosing the Right Sounds

Choosing the right viral sounds on TikTok is crucial to making it big. The question is, what makes a trending sound right or wrong for you to use? Creating content within a specific niche is essential to signal the algorithm to pick your content and deliver it to the users who are very likely to be interested in it. If the trending sound resonates with your niche or audience, it’s the right one. However, you can also use the audio creatively, making it relate to your niche and adding a touch of humor to your content.

Adding A Creative Twist

When you have chosen viral audio for your content, the next step is to think of creative ways of integrating it into your video. Since the particular sound is already trending, lots of people would be making videos using it. The only thing that will make you stand apart from the crowd is how well you utilize the audio. Add your creative twist to your video to spark users’ interest and drive engagement. The high engagement rate will signal the algorithm and it will then promote your video to a wider audience, boosting its organic reach.  

Appropriate Timing

Going viral is all about jumping on the trend at the right time. When the trend, hashtag, or challenge is fresh, more people are looking for it. This is the best time to express your creativity and get discovered by many users at once. The earlier you hop on to using that sound in your video, the more you can increase your chances of reaching a wider audience. It’s essential to keep yourself updated about all that’s trending on TikTok so you do not miss out on any opportunity to grow your profile. 

Incorporating Trending Hashtags

Hashtags play a pivotal role in enhancing your content’s visibility and making it more discoverable for users. Even if you are not using a trending sound, you can leverage popular hashtags in your content to get more visibility across the platform. Find trending hashtags on TikTok to leverage their reach. Use a mix of branded and non-branded hashtags. Don’t use the same hashtags in every video. Try different combinations but make sure they are all relevant to your niche, brand, and videos. 

Being Consistent

Going viral is a matter of both effort and luck. Sometimes luck dominates the efforts and sometimes it’s the other way around. You never know which of your videos gets featured on the For You Page, getting exponential reach. If you have been on TikTok for quite some time now and you are struggling to expand your following, don’t lose heart. Keep creating amazing content and remember, your efforts will bear fruit one day. Be consistent in your endeavors and post videos frequently. Leverage trending hashtags for TikTok challenges and sounds in your videos to increase your chances of going viral. 

Monitoring Analytics

Analytics are an important part of success on any social media platform. They tell you a lot about your overall performance and whether your content strategy is working or not. Monitor your analytics often to find out what type of content resonates with your audience the most. Find trending sounds on TikTok and hashtags that are relevant and likely to spark your audience’s interest. Make videos using the audio and use popular hashtags to make your content discoverable for more people. The better you analyze your metrics, the better you can use this data to improve your results. 

Innovate and Experiment

TikTok is one platform that inspires action and fosters creativity in its users. As a content creator, you should not shy away from experimenting with new stuff. Bring innovation to the platform and observe how users react to unique content forms. If your experiment is successful, who knows you might become the next viral sensation of TikTok. Come up with your challenges and sounds to encourage people to follow suit. You can become a trendsetter on TikTok if your idea resonates with most users. 

Pour Your Heart Out

The content format of TikTok is very different from other social networks. It’s very user-centric and thus, reflects authenticity and creativity. When you are creating content for TikTok, do not shy away from pouring your heart out in your videos. Leverage trending sounds and hashtags to augment the organic reach of your content. Let more and more people discover your style and creative skills. Happy TikToking!