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How to Warm Up a New TikTok Account to Boost Engagement?

There are over 1 billion MAUs(Monthly Active Users) of TikTok worldwide. The growing popularity of this platform is making it tougher for new creators and those who want to start over again.  It’s thrilling to compete for attention, and achieving the small milestone seems like an uphill battle. Here's how to warm up your TikTok account in 2025. 

Your videos start showing on the TikTok FYP (For You Page) with solid engagement. Your profile should look credible in the eyes of new visitors and TikTok’s algorithm. Whether you’re aiming for 1,000 TikTok followers or 100,000, this guide shows you the tactics to grow 

Your account highlights how to plant a viral seed for your brand.

Why Does a TikTok Account Matter?

When you first create your profile, TikTok keeps an eye on how you use the app to determine whether you’re a real creator and not a spam account. This phase is called the “warm-up period.” TikTok’s algorithm first focuses on engagement metrics and activity score, and then starts to expand accounts' reach. 

An account with good visibility and engagement is like having an asset online. It opens countless opportunities and lets the creator earn a handsome amount. First, you need to understand the TikTok algorithm. It decides which content should appear on For You Pages (FYP). It also analyzes how often you post and engage with other creators' content, the interaction level on your posts, and how you integrate TikTok’s features. 

The adequately warmed-up account has more reach, engagement, and increases its chances of appearing on TikTok FYP. On the flip side, new accounts that post irregularly and anyhow, violate TikTok's rules and regulations, may get “shadowbanned” or throttled.

How to Warm Up a New TikTok Account: Step-by-Step Guide

Every creator should take care of a few small factors that impact future TikTok marketing. No doubt the initial phase is crucial and demands attention and consistency. One must choose the category that best fits their business type while creating a profile.  After setting up your business account, focus on optimizing it and posting quality content regularly.  

The business account is important for supercharging marketing efforts. You can use many tools to schedule posts, track performance, and manage your content. Let's have a look at how you can redefine your TikTok growth strategy, whether you are starting a new account or fixing the old one. 

1. Optimize Your Profile

Your TikTok account is your first expression to your target audience and new visitors. This is like a virtual credit card. So be creative and keep an attractive username (according to your niche or business). 

After setting a discoverable, unique username,  add an eye-catching profile photo that should be aligned with the theme and does not confuse viewers, and attract more followers. (The clear headshot for now, no logos until you establish trust). 

The bio should be relatable, unique, and catchy. And short. Add a call-to-action (CTA), and use emojis to make it fun and appealing. Include relevant links (your website, Instagram, or YouTube) when the time’s right. Your account should look more relevant, different, and real before you post anything on it. 

2. Plan Before You Post

Every TikTok creator rushes to post videos after setting up their account. We know it is very tempting,  but we always advise TikTok influencers to do thorough research before starting to create and post content. 

Watching videos on the For You page and doing compatible research can help you stand out.  Meanwhile, you can follow a few relevant accounts. Searching and viewing the relevant content. Tell the TikTok algorithm about your likes and dislikes and what content you are interested in. Once your account has warmed up a bit, begin posting high-quality content at regular intervals 

3. Focus on Video Length 

According to the stats, the ideal video length is 10 to 15 seconds, or a maximum it can reach 30 seconds for maximum engagement. There isn't a hard-and-fast rule, but you should look at how long your competitors' videos are. It also varies from niche to niche. To get more views on TikTok, add a captivating hook in the first 1-3 seconds that must evoke viewers' emotions. 

4. Be Part of Trends 

It takes a smart approach to get TikTok followers and boost engagement. And you can only do this by re-creating trends with other influencers and friends. New creators can go equally viral and show up on the For You Page by following the newest trends on TikTok.

Look at what's popular on TikTok and incorporate challenges, hashtags, and trending sounds into your videos. On TikTok, there's always something fresh to participate in, so be prepared to follow emerging trends and maintain consistency. 

5. Collaborate with Influencers

Choose TikTok content creators and influencers and make videos with them. This step will help you grow on TikTok as their audience will help you see, like, and follow. This is the quickest way to build a loyal audience. 

You can find on the TikTok marketplace or use  Insense for collaborations and share your ideas with them, and consider theirs as well, because such mutual partnerships attract the target audience and help you build an active and real community that will reward you in the future. 

6. Use Trending Sounds 

TikTok is all about sounds and dance, fun and entertainment. The sound effects and popular sounds compel people to watch your videos and enjoy them. To find the popular sounds, you can check the TikTok Creative Centre. Using trending sounds gets creators more views and likes.

7. Use Popular Hashtags 

Hashtags make content more discoverable and boost engagement.  It is recommended to use 1-2 popular hashtags and 1-2 specific ones. For a smaller audience, try 2-3 specific hashtags. 

For micro-influencers, integration of niche-based hashtags in video descriptions can enhance the account's reach. There are various tools like All Hashtags, Hashtagify, TikTok search bar, and Trendtok to generate relevant hashtags. 

8. Add Attractive Captions 

Many people watch videos without sound. They do not like loud music and certain voices; in fact,  clear and attractive captions help users and algorithms understand the video, and they tap to open it. Now, creators can generate captions with the help of the TikTok auto generator. 

9.  Go Live & Reply To Comments

It takes a lot of preparation and effort to gain TikTok Livestream views successfully; therefore, it's no easy task, but a great way to engage with your audience. Whether you are a newbie or struggling, once you gain 1000 TikTok followers, you can come live and interact with your followers. 

Another way to grow fast on TikTok is by replying to followers' comments and building connections with them. That's how they feel heard and answered, and keep coming back to like, share, and comment on the video. 

10. Use TikTok Analytics For Growth 

Once you are satisfied with the quality of content and start gaining views, likes, comments, and shares. TikTok analytics can help you track your performance. It will tell you clearly whether you are succeeding or not. 

You can access this TikTok feature only if you have a business account. This will be very helpful and offer you meaningful insights for updating your growth strategy.  You can monitor video views, growth rate, trending videos, and average watch time.

11. TikTok Thumbnails For Videos

The thumbnails of starting videos play a vital role in the Creator’s TikTok journey. We advise using a constant theme and creating attractive and click-worthy thumbnails of videos. The new visitors' clicks depend on the cover photo and captivating hooks that affect the retention rate. 

Canva and Pixel Lab are the basic tools to create theme-aligned thumbnails for professionals. You can set the most interesting screenshot from your video as a cover photo of your video. Being raw and real gets more user-based interaction. 

Final Thoughts

TikTok is a competitive social media platform, but when you apply different strategies, expert guidance, and a mix of creativity, consistency, and strategic planning, you can stand out easily. There is no hard and fast rule to get 10k followers on TikTok in 5 min. Pick the format of your choice and start making content to unlock success. 

In this blog, we discussed different, but basic strategies to start over on TikTok. It is not difficult; you only need motivation, the right plan, and self-discipline to grow again on one of the most famous apps in the world. You can also get genuine TikTok growth services, including likes, comments, and views from the most reliable source, like LikesForYou

FAQs 

How long does it take to warm up a new TikTok account?

It usually takes 1–2 weeks of consistent posting and engagement.

What type of content should I post to warm up my TikTok?

Start with niche-related, high-quality, short, and trending videos. Experiment with different formats, for example, you can post life hacks, comedy skits, BTS,  a day in my life, time-lapse video, DIY hacks, trending challenges, etc. Stick to the format that brings the most engagement.

Should I use hashtags on a new TikTok account?

Yes, use 3–5 relevant and trending hashtags to increase visibility.

How often should I post on a new TikTok account?

Post 2–3 times daily to signal consistency to the TikTok algorithm.

Does interacting with other TikTok users help boost engagement?

Yes—liking, commenting, and following others improve your reach.

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Article By

Inez Nevaeh

Inez Nevaeh is an author with a passion for social media growth. She specializes in creating engaging content and expert guides for social media success. Skilled in translating complex algorithms into actionable strategies, building striking online presences, and empowering creators to thrive. Inspired by a mission to make social growth accessible and easy.

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