TikTok has become a substantial platform for businesses. Around 77% of TikTok’s revenue comes from advertising, which means influencer marketing is at its peak on TikTok. It is a great platform for anyone looking to start their business.
You can easily drive sales, collaborate with influencers, get more TikTok views, and attract followers if you focus on making the right business strategy. Whether it's your TikTok Ads budget or content calendar, strategic planning is your key to success.
Let’s look into the details of the strategy to drive growth and get more followers on TikTok. But first, you need to know how to make a TikTok business account.
Follow the steps given below to make your TikTok business account.
Open the TikTok app
Create a new personal account.
Tap Profile in the lower right corner, then tap three horizontal lines in the top right corner.
Now you can see the menu. Tap settings and privacy.
Next, Tap Account.
Now you have the opinion “Switch to Business Account.” Click on it.
Pick the category of your brand and click “Next.”
Add your business email to your profile. Congratulations, now you have a TikTok Business account.
Is posting on TikTok enough to drive sales? The answer is “NO.” To grow your business account and get sales, you have to focus on factors like leveraging TikTok Ads, brand collaborations, TikTok shop, live shopping, and more. The following is a detailed discussion on factors that will boost your TikTok business.
TikTok’s advertising reach in January 2025 was about 1.59 billion users, making it the 4th largest social media ad platform by reach. TikTok offers several Ad formats for brands, such as In-Feed Ads, TopView Ads, and Branded Hashtag Challenges.
These formats help TikTok businesses to drive traffic directly to the product page or online store, giving opportunity to users to explore more about the brand. Investing in TikTok Ads is crucial for brands to compete in the market.
TikTok SEO plays a pivotal role in making your brand visible on this platform. TikTok has improved its search features; therefore, brands must pay keen attention to keywords, captions, and hashtags if they want to be a part of the trend.
Implement best SEO practices in your content. Think of yourself as one of your followers and then find the right keywords. Think strategically about how you can use your keywords correctly in long captions without looking out of place.
Brands rely heavily on TikTok influencer collaborations because these collaborations allow them to expand their business reach. You can build a community of people who follow your brand and engage with your brand. Influencer collaborations are a great way to build credibility.
When the influencer's creativity combines with the specification of your product, it often leads to viral trends. Making your brand a trend setter and demanding among users. Brands like Huda Beauty have seen a spike in sales by collaborating with influencers and encouraging user-generated content.
One proven hack for growth on TikTok is creating personalized brand challenges. Invite people to hop into the challenge, and you will see a high number of sales once your challenge goes viral. This trick has been all over TikTok and is being used by several TikTok businesses.
For Example, Chipotle’s #GuacDance challenge generated millions of views, trended on the For You page of TikTok, and generated millions of sales. These types of challenges can be beneficial for your brand and create hype about your product or brand among users.
TikTok Live Shopping is effective in boosting sales for TikTok businesses. When people have a live interaction with a business and product, they are more likely to make a purchase. TikTok also gives the convenience of in-app purchases to the viewers.
Influencers collaborate with brands for live shopping, promote the product, enhance sales, and earn their commission on those sales. This approach promotes trust among users and encourages immediate purchase decisions.
One thing that truly makes a difference for your TikTok business is analyzing the competitors. When you do a scan of your competitors, you learn about the strong and weak areas, points where you are lacking, and factors that are your expertise and can make you number 1 in the market.
Your TikTok is not growing the way it is supposed to? It is because you have not set the goals before starting your business on TikTok. Setting goals holds great importance in your strategy for driving more sales. Brands that try to grow without setting clear goals often meet failure. Therefore, before you even post a single image on TikTok, get your goals right.
A top-performing business on TikTok has a growth rate of 7.7% per month. After analyzing a few well-established businesses on TikTok, here are the proven tips to grow your followers quickly on TikTok.
One of the best tips that will give visible results is identifying your target audience. This will double your followers' growth. Get to know your target audience, make content with which they can resonate, and post according to their activity. When you know your audience, it gets easier to attract more people with similar interests.
Use trending sounds and hashtags to attract more people to your profile. TikTok runs on trends; brands that keep pace with these trending sounds and hashtags stay visible to the audience, and people engage more with their content.
TikTok analytics give you insight into activity on your previously posted content. By looking at these analytics, you can figure out the highly engaging content and hours for you. You can pick out the best format, aesthetic, and style that aligns with your audience's interest.
User-generated content is highly appreciated by users. Brands that do influencer collaboration and promote their product through UGC attract more followers and drive more sales compared to those that do not encourage UGC.
A content calendar is essential for brands seeking to grow followers on TikTok. You can keep track of your posts, post on regular intervals, and preplan the posts for upcoming events or predicted trends on TikTok.
The best time to post on TikTok is your key to getting more followers on this platform. You can find the best time for posting through TikTok analytics. It will show you audience interaction on your content. Figure out the most engaging day and hour of the week and stick to posting on that day.
Understand how TikTok Algorithms are working. If you turn them to work in your favour, then you will conquer the kingdom of TikTok. If you get the Algorithms right, they will promote your content, make it visible to more users, and more people will follow you.
Engage with your audience, hold Q&A sessions, answer their questions, reply to the comments, and interact with them through a livestream. It will make your audience feel connected, and more people will follow you because your profile makes people feel valued and involved.
Here are some best practices for TikTok Business success. Follow these and see your business booming instantly.
Follow TikTok’s community guidelines, and post authentic and entertaining content.
Follow trends actively and encourage users to participate in them as well.
Invest in influencer collaboration to expand your brand reach.
Use TikTok’s ad products and commerce tools to drive conversions.
Monitor TikTok analytics and make strategies based on user behaviour.
TikTok is not just about entertainment, now it’s a powerhouse for business growth. Using smart strategies such as TikTok Ads, influencer collaborations, SEO, and engaging content, your brand can be the best in the market, drive sales, and grow its followers.
Stay active on TikTok, hop on new trends quickly, and use new features as soon as TikTok launches them. The right approach on TikTok can get remarkable and lasting growth for your TikTok business.
A TikTok business account is free of charge for people who want to start their brand on TikTok. TikTok gives several benefits to businesses for smooth operations and making as much money as possible, leveraging the platform.
TikTok is a great platform for small businesses. It allows you to reach your target audience quickly and cost-effectively. TikTok trends often help small businesses go viral and expand their audience.
It is not proven yet some people have experienced a decline in views after switching to a business account. It is mainly because TikTok promotes trending sounds and hashtags over commercial content.
Inez Nevaeh
Inez Nevaeh is an author with a passion for social media growth. She specializes in creating engaging content and expert guides for social media success. Skilled in translating complex algorithms into actionable strategies, building striking online presences, and empowering creators to thrive. Inspired by a mission to make social growth accessible and easy.
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