TikTok User-generated Content (UGC) can be taken as a verbal form of marketing, and has now become a major social media strategy for brands to adapt. Many businesses are using this technique to make sales and earn revenue.
As compared to other forms of marketing, the TikTok UGC is considered more trustworthy and genuine. The main reason behind this is that it feels real and honest, which highlights authentic and reliable experiences, and customers are more likely to buy a certain product or service that feels real to them.
In this blog, we’ll highlight everything you need to know about TikTok UGC marketing and will also discuss the role of hashtags in bringing organic traffic and sales. So without any further delay, let’s get straight to our topic!
TikTok UGC means creating pictures, reels, images, reviews, or even recommendations made by users, not brands. People on TikTok often share how they use a product or brand in their own way, and that kind of content is called UGC (user-generated content).
The UGC marketing works really well on TikTok because it feels real and creative, which is exactly what TikTok users love. Over 82 % of people are more likely to make a purchase from a brand that uses UGC content in their marketing practices. The TikTok platform also pushes content that gets good engagement, so UGC has a better chance of reaching more people without needing paid ads.
Plus, people trust each other more than traditional advertising. About 92% of people say they believe what other users say over what a brand tells them. That’s exactly what helps in building a brand on TikTok.
The best part about User Generated Content (UGC) is that it can be utilized at any level of the customer journey. Other than the TikTok influencers, the UGC Marketing on TikTok is booming fastly, increasing engagements and conversions. Moving ahead, let’s explore some of the best UGC content formats popular on the TikTok platform:
Hashtag challenges are one of the most popular ways brands use UGC on TikTok. In these challenges, a brand creates a fun hashtag and invites people to join in by making their own videos. The content usually reflects the brand’s message or vibe. It’s a great way for brands to connect with people in a more creative and personal way.
Duets are a popular and most-used feature on TikTok. It allows users to create split-screen video content with other TikTok creators. This feature is a great choice for promoting products and services due to its creativity and uniqueness.
Reviews and unboxings are super popular on TikTok. People love sharing their first impressions and honest thoughts about products, whether they’re opening a package on camera or giving a quick review.
This kind of UGC helps boost both brand awareness, which helps you grow TikTok followers, because it feels real and relatable. Viewers often trust these personal experiences more than traditional ads, which makes them a powerful way to promote products.
To create a winning TikTok UGC marketing, there are some expert-level tips you can follow to get the most from UGC marketing on TikTok. Here’s how to create campaigns that drive true impact:
Build campaigns around your audience’s passions, humor, and interests. Research what excites them on TikTok, like trending challenges, relatable moments, or creative remixes, and shape your approach to fit their world.
Successful UGC campaigns are easy to join. Use clear calls to action (like a catchy hashtag, a fun challenge, or a simple duet prompt) and show examples so users know exactly how they can get involved.
Highlight authentic creators and their true customer stories. Show their creativity, sense of diversity, and alternative experiences. By promoting everyday people, you are making your campaign more relatable and possible for the majority of people to participate.
Tap into current TikTok trends, sounds, and effects, but always add your brand’s unique flavor. This keeps your content fresh yet familiar, helping it travel further on the For You Page.
Respond to submissions, promote the best of the best, and offer harmless incentives for creators to keep the energy alive, make a tertiary post on your method of UGC, and the ideas for needed creators.
When you make your user-generated content campaigns fun, easy, and authentic, you inspire your community to not just view your content but also participate and expand your brand voice.
Hashtags play a key role in generating organic sales through UGC on TikTok. Hashtags hold the power to grow your account all organically, without the need for paid TikTok ads or marketing. Here’s how Hashtags improve your sales:
Using a mix of branded, trending, and niche hashtags makes real customer content easier to find by potential buyers interested in your category. This wider organic reach brings more traffic to your TikTok Shop, shortening the path from discovery to purchase.
Since 92% of people trust UGC more than traditional ads, hashtag-enabled UGC effectively converts viewers into buyers. The viral hashtag #TikTokMadeMeBuyIt, with over 77 billion views, highlights how user stories powered by hashtags drive buying decisions.
Hashtags incite belonging and engagement. Users who share their own content and are engaged with your campaign hashtag can become your advocates, convincing people to engage and creating a stream of user-generated content that is organic, that continues sales momentum.
Hashtags are the spark on TikTok that activate user engagement and reveal authentic UGC that naturally extends your brand reach, making them invaluable for growing sales without paid ads in 2025.
Brands that unite authentically generated UGC and a hashtag strategy can make TikTok a feasible, low-cost sales channel.
TikTok UGC Marketing offers a bundle of opportunities for brands and businesses looking to grow their sales in a genuine way. Due to its trustworthy nature, it is more likely to be followed by customers and people on social media.
In 2025, TikTok UGC is highly demanding. To excel in it, you need to follow the best practices like knowing your audience, using the latest trends, and engaging with your community. They altogether help you to become a prominent TikTok UGC creator. So, work on them and blow the UGC Marketing!
Inez Nevaeh
Inez Nevaeh is an author with a passion for social media growth. She specializes in creating engaging content and expert guides for social media success. Skilled in translating complex algorithms into actionable strategies, building striking online presences, and empowering creators to thrive. Inspired by a mission to make social growth accessible and easy.
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