How Many TikTok Views Are Required to Go Viral?

There is no rule of thumb I have to declare how many “TikTok Views” are required to go viral, but rough estimates say it needs millions. If your video gets somewhere around 250,000 views within 3-7 days, you can consider it “medium or mildly viral”, and if it touches 5 million golden marks, within the same bracket of time, usually it is considered viral.

A medium viral video will fetch you a healthy flow of new followers and will help you boost your status on this platform, but you roughly need to achieve that golden number of 5 million to become a new TikTok sensation. There is a bigger chance for a video to go viral if you have a huge fan following, but it's no guarantee at all that every video you post would go viral. It’s a big delusion.

What is Counted as a “View on TikTok”?

Well as far as views on TikTok are concerned, the algorithm is very simple. As soon as a user clicks on your video, it is counted as a view. As many times the user comes back to watch the content, or watches the video in a loop, views are added and counted. While on other social media platforms like YouTube, for example, the criteria are a bit strict. YouTube wants to make absolutely sure that a human is watching the video with intention, so it takes 30 seconds of watch time to count as a view.

How does TikTok Algorithm Work?

Every social media platform has a different set of rules, criteria, and algorithms on how to rank videos, how does a video qualify to show in your feed, and so on. That’s why it is a lot easier to ask how many TikTok views to go viral from the experts. But as the same time, it is absolutely vital here to understand how the TikTok algorithm works and how many views go viral on TikTok.

Here it is a little tricky. The TikTok algorithm is the most complex among all social media platforms. The TikTok algorithm recommends content in your feed by ranking videos based on a number of factors. If you are a new user, it starts with interests you express in video genres, categories, and subcategories, then it adjusts for videos you show displeasure or no interest.

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How Many TikTok Views to Go Viral in 2022?

As mentioned earlier, all social media platforms keep updating their algorithms with changing viewers’ choices and marketing requirements. One needs to be aware of the rules they change from time to time. Let’s see how the TikTok mechanism works in 2022.

User Choice: TikTok, like other social media platforms, applies almost the same rule and criteria for a video to go viral. It counts likes, comments, shares, how many times a video is completely watched, and how many times a video is rewatched by the same user.

Content

As SEO works on all platforms, it works equally well on TikTok as well. Your video caption, Thumbnail, keywords, hashtags, and sound effects all count if a video has to go viral.

Language and Placement

TikTok algorithm is designed in such a way that it automatically determines the audience location that is best suited for your video to be shown, which is based on users’ mobile device settings and the type of devices they are using. Secondly, if any trending voice or sound bite is used in the background, TikTok automatically diverts the video to respective users who are more inclined to that sound piece.

User Preference History

Last, but not least, TikTok will serve users a video that meets its highest preferences. Once you have shown disapproval or clicked “not interested” on a video, TikTok might never show you videos from that category again. On the other hand, the type of videos you have watched previously, the watch time you have spent on a category, and watched a particular type of video repeatedly, is likely to be shown in your feed time and again.

How to Make Your Video Go Viral on TikTok?

Well up to this point you should have understood the algorithm and mechanism of how TikTok works. Let me share with you some useful information that may help you make a video that has the potential of going viral. Of course, it doesn’t and will not happen instantly, it requires a high level of patience and persistence, coupled with doing certain things right consistently.

Hacks to Beat TikTok Algorithm and Boost Possibilities of Going Viral

  • Three-second rule. You have to hook your audience with your video within the first 3 seconds, there are high chances of your videos being completely watched, even repeatedly watched.
  • Always work on niches rather than working on top trends.
  • Hashtags are very important, use them wisely.
  • Keep your content short and to the point. Don’t start with longer videos.
  • You have to figure out the location of the interested audience and find the best time to post your content.
  • Using trending audio on TikTok will be very useful.
  • Use attractive captions and keywords that you think may attract the audience you are targeting.
  • Always stay updated about new features that are being introduced by TikTok from time to time and make the best use of them.
  • You never know what starts trending, so never delete your old content.

Pro Tips of Making Video Go Viral

  • Taking a social media course, attending webinars, and listening to successful TikTokers would help you find missing pieces.
  • Try to team up with somebody who is working on the same niche. Two heads are always better than one and synchronized effort usually works well.
  • Like a duet song, you can create a duet TikTok with another TikToker. Both can respond to one another and usually, there are higher chances of going viral.
  • Pick up the niche, benchmark the most popular video and try to make an even better video than that.
  • Last but not least, start a voice trend. If it goes well, nobody can stop you from going viral.