The Latecomer’s Guide to TikTok

TikTok, a platform for millions of users has become vital for millions of marketers, celebrities, professionals from different walks of life, brands, small businesses, and what not! 

However, one thing that hooks the user instantly is the video content – that very feature on which the platform works. 

At the same time, the use of it is such that nobody can ignore the presence of TikTok videos in their routine lives. Even students and teachers are found with different and unique usernames so that they can enjoy videos while staying anonymous. 

One of the best features of TikTok is based on “For You” suggestions – something that makes the user feel TikTok is reading the minds of the user. 

If you are not on TikTok yet and it is something that you want to do for marketing, it is a must to follow certain tips and tricks to make it on the top. 

It is not necessary to create a TikTok for business or marketing purposes. You can create an account on this platform and make sure to explore it for the heck of it. 

Even though you know the ins and outs of using TikTok, there comes a time when you really want to explore it for the fun's sake.

Perks of Creating TikTok Account for Recreational Purposes

Students are creating TikTok channels for various reasons. For example; 

Reason #1: Teaching and learning mini lessons of 20 to 30 secs 

Reason #2: Students learn how to document content for others 

Reason #3: Learners collaborate with faculty members to make the most out of the channel 

There are many other reasons as to why students, teachers, etc. use this platform. 

Why Join TikTok for Business or Marketing?

Other than the recreational side, there is always a business aspect to using TikTok. Enlisted below are some of the main advantages of using TikTok. 

Reason #1: TikTok helps in enhancing your brand identity. 

Reason #2: Through TikTok, one can direct leads to the official website. 

Reason #3: It allows you to reach different audiences. 

Reason #4: If you have amazing TikTok SEO the prospects of fame and credibility increase. 

Since you are now aware of some perks. Let’s move on to the core of this blog post…

How to Create a TikTok Profile as a Latecomer 

Remember, there are some steps to follow to ensure a successful start of a TikTok channel. But before doing that, answer the questions listed below. If you do so, it will give a detailed insight into the creation of a channel. 

What is the channel about? Is it related to work for branding purposes or it is for fun's sake? 

If you are sure about this part, it will be a lot easier to work on certain tips and tricks to rank your videos. Otherwise, it will just be another dull profile with zero content. 

What are you selling or promoting? Is it a service or a product? 

Knowing details about your brand or company along with what you have to promote makes a lot of difference. It gives a vision and clarity. 

Who is included in the targeted audience? What are their demographics? What do they like, and dislike? 

This question needs a lot of research based on whatever your company or brand is about. This means you know the marketplace, the people who are or not interested in your product or service, their ages, gender, etc. all of it makes things move in the right direction. 

Steps to Create a TikTok Channel as a Latecomer 

Finally, we have come to the point where your query on how to start a TikTok channel as a latecomer will be discussed. 

See, there are some steps to follow to make a start on TikTok. Once done, you have to follow another set of instructions to kickstart promoting business. 

Steps to Create TikTok Account

Here are the steps to make an account. 

Step #1: First of all, go to Google Play Store and install the application “TikTok”. You can use any gadget or device (smartphone, tabs, etc.). 

Step #2: Once the app is installed, click on the option “how to sign up”.

Step #3: You will be asked to enter the age. Here, you should know it is meant for people who are more than 13 years of age. 

Step #4: We suggest you create a profile using your email address and contact number. In that case, you have to generate a password too. 

Step #5: Now, TikTok will ask you to come up with a profile name. In this step, you should use a business name instead of a funky or cool one. The reason is simple: it will be easy for you to sync other social media accounts, your business page on TikTok, and your official website later on. 

Step #6: This is the last step in which you have to complete three actions. 

  1. Add a DP or logo of the brand or company.
  2. Include your business or your bio.
  3. Add your name.  

How to Create Your First TikTok Video? 

Here is how a latecomer TikTok user can create the first video. 

Step #1: Once you log in to the TikTok profile. You will see a + sign at the foot of the screen. Tap on it to create your first TikTok video. 

Step #2: Now you have two options – use the existing video from the gallery or create a new video by clicking the red button.

Step #3: In this step, you have to decide the duration of the video (15 or 60 seconds long, or a 3-minute-long video). However, you can upload a video of up to 10 minutes in 2022, November. 

Step #4: By this step, you will have a video with you. So, what you have to do now is to trim clips by clicking the “Adjust Clips”. This option will be on the right side of the menu. 

Step #5: Ask yourself, “do I want to add music?”. If the answer is yes, you can add music by clicking on the header of the screen. You will get some recommendations about which music track to use. Mostly, suggestions are made on the kind of video you are about the post. However, if you want to add something different which is not suggested, adding songs or music can be searched. 

Step #6: Well, to make your first video even more attractive, include stickers, effects, or text in the video. You will see a variety of options on the right side of the menu. 

Step #7: If you add “captions” in a video where you are speaking, it will increase accessibility. 

Step #8: Click on the red button which says “Next”. You can find it on the footer of the screen. 

Step #9: The last step is to include hashtags, “Allow Duet”, and tag other TikTok users. You can also “Allow Stitch” or “Select Cover”. 


  • Allow Duet will let other TikTok users create a video with a split screen. 
  • Allow Stitch will enable others to edit and use a portion of your videos in their videos.
  • Select Over will help in making your video appear on your own feed. 

These are nine simple steps that will help you in creating and posting your very first TikTok video. 

Buy TikTok Views If you want instant boost to your Tiktok videos.

Create TikTok with Pics 

Considering you are a new TikTok user. We thought of sharing other important things like how to create TikTok with pictures. Following are the steps to follow for the successful completion of a post with nothing other than pictures. 

Step #1: After signing in to your TikTok account. You will see a + sign on the footer of the screen. Click on it. 

Step #2: Once you do that, there will be an option “Upload”. It will be located on the right side, bottom. Select “Photos” which will be on the header of the screen. To filter photos, you have the option to use Camera Roll. 

Step #3: You can select 35 pictures maximum. But make sure the ones you are adding have the sequence you want them to appear. It is because you will not be able to rearrange or edit them after posting.  

Step #4: Now when the pictures are added, it is time to include effects, stickers, and music. 

Step #5: See, once you share pictures it will be shown in the Video Mode. It means, your pictures will be shown in the video format with the sequence you picked initially. However, to make sure it is not in video mode, you must switch it to Photo Mode. It will allow the audience or TikTok users to pictures in a slideshow. 

Step #6: Obviously, you have the option to add sound effects, music, or songs in the video or slideshow. To add music, click on the music option which is located on the header. You have another option “Voiceover” in which you have to press the option of “voiceover” and record the voice or audio track. 

Step #7: Don’t forget to add an enticing caption, tags if you want someone special or particular to watch the slideshow, and hashtags. Edit video settings if required. 

Step #8: Press “Post” and you are done!  

Tips to Know Before Creating First TikTok Video 

Here are some tips that will help you in different ways. First of all, it will clear the concept. Second, it will save time. And most importantly, it will help you grow faster. So, let’s begin.  

Tip #1: Use Trending Music and Sound Effects 

Let it be TikTok or not, music and sound effects have their charm. But when it comes to TikTok, it has set a huge impact. Videos and content with music are discovered more, they have much more reach and visibility, and they give avenues to promotional growth. If you are stuck, worry not. We at are always there to help out beginners and latecomers. 

Tip #2: Must Use Appropriate and Trending Hashtags 

Another important point to remember while making videos on TikTok is to use the most appropriate hashtags. This way, your videos will be reached the masses which will allow better reach and visibility. 

Tip #3: Look for Results, not Perfection 

TikTok must not be the place for your perfection. You will grow and get better with time. So, instead of worrying, please be more determined and focused. Create a content calendar, post regularly, and think about reaching the goal naturally at the start. If you have issues meeting milestones, take help from third-party service providers.